Eden Select — projected annual revenue
₹0
LEDGER / 00

The full model

Twelve revenue lines across six categories, all driven from the same grow footprint and plot grid. Nothing here is locked — every number downstream feeds this summary.

Not counted above — capital, not revenue: National Horticulture Mission (NHM) and state horticulture schemes typically offset 35–50% of eligible protected-cultivation capex (subject to per-hectare caps), which lowers build cost rather than adding to annual turnover. Export and several B2B lines are contingent on FSSAI, APEDA, GlobalGAP, NABL and IEC compliance status.
LEDGER / A1

Fresh produce — Eden Select tiers

The core of the model: direct and retail sale of what the grow area actually produces, priced across the three-tier brand.

Productive canopy

of total grow area
Remainder is aisles, post-harvest and grow-support space.

Tier split & yield

Everyday · Exotic · Reserve
kg / sq ft / yr — NFT leafy greens, multi-cycle
kg / sq ft / yr — Dutch bucket / aeroponic
kg / sq ft / yr — low-density premium lines
Everyday ₹100–140/kg Exotic ₹300–400/kg Reserve ₹800–1,000/kg
Gross produce value / yr₹0
This is gross output value before channel mix (retail vs B2B vs export) is applied — that split lives in the next tab and determines what actually lands as revenue.
LEDGER / B1

Where the produce goes

The same output from tab A, sold through three channels at three different realizations — plus a separate stream that upgrades seconds and surplus into value-added product.

Channel mix

applies to gross produce value
Full listed price realized
−20% wholesale discount
+40% premium, −15% logistics/customs
Channel-adjusted produce revenue / yr₹0

Value-added products

salad kits · dried herbs · infused oils · cold-press juice
Seconds, surplus and off-grade produce, not fresh-market grade
Value-added product revenue / yr₹0
LEDGER / C1

Recurring & on-site

Demand generated off the farm itself — a standing box subscription, and paid visits to the polyhouse.

Eden Select subscription box

weekly CSA-style delivery
Subscription revenue / yr₹0

Farm visits & agri-tourism

tours, workshops, farm-table dining
Visits & experience revenue / yr₹0
LEDGER / D1

What Eden knows, sold separately

The training program, the design-and-build expertise behind the facility, the brand itself, and the digital toolkit — each monetizable independent of the grow area.

Training & certification

3-tier program, IIT Kharagpur co-branding track
₹8,000 / seat
₹25,000 / seat
₹45,000 / seat
Training revenue / yr₹0

Consulting & turnkey CEA setup

design + commissioning for other growers
Consulting revenue / yr₹0

Franchise / brand licensing

Eden Select playbook + SOPs, other cities
Franchise revenue / yr₹0

Digital toolkit as SaaS

sensor dashboard, nutrient mixer, ops suite — licensed out
SaaS revenue / yr₹0
LEDGER / E1

Secondary streams

Smaller on their own, but they compound — and most cost little beyond what the farm already produces or measures.

Seedling & sapling nursery

plugs sold to growers & home gardeners
Nursery revenue / yr₹0

Data & research partnerships

sensor + yield datasets for agri-input & agri-tech partners
Data partnership revenue / yr₹0

Byproduct & waste stream

compost, spent nutrient solution, cull produce → juice bars
Byproduct revenue / yr₹0

Equipment reseller margin

regional dealer for hydroponic hardware
Equipment resale revenue / yr₹0
Every figure above is an adjustable planning assumption, not a guaranteed yield, price or contract. Fresh-produce yield ranges assume standard NFT / Dutch bucket / aeroponic cycles for a Ranchi climate profile; export and several B2B lines are contingent on FSSAI / APEDA / GlobalGAP / NABL / IEC compliance status.